Do governments care about branding? You bet they do. With today's economic climate, governments are looking for ways to get an economic edge and create jobs. One of the ways…
Almost every time I’ve turned on the television in the past week, I've seen an ad for Google Chrome. What started earlier this year as a sprinkling of ads here in the United…
Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing…
Brand managers, customer experience executives, and marketing VPs, I need to tell you something. And it might hurt. Your strategies and innovations may be brilliant, but…
CityCamp is an international unconference series and online community dedicated to innovation for municipal governments and community organizations. It didn't start out that…
One of my favorite regular blog subjects is how to use community-based strategies to build brands. In fact, I'm putting the finishing touches on a new book entitled The Ad…
