A few months ago, I had the opportunity to meet Jim Gilmore, co-author (with Joseph Pine) of the book Authenticity: What Consumers Really Want. I first read the book a few…
The Open Source Way book has a section on Open Marketing, and I'll be honest: I have my doubts. I will grant that the American Marketing Association defines marketing as "the…
Traditional media companies are in big trouble. You may have noticed. You know who else has noticed? David Pakman, currently a partner at the prestigious Venrock venture…
