Chris Grams

nice!

or even

"Let's deepen the conversations with *all of the communities* we work with so that we can understand what we can do to improve our products and services... but also so we can better understand how we can help these communities (and people) become even more successful in their own efforts."

or even better, rather than talking about it, we just do it!!

:)

thanks! glad you liked it!

that whole language of marketing-- of which "touching base" and whatnot are all parts-- needs to change to be relevant to a community-based world. The language of marketing itself has become so formalized, so incredibly out of touch with our humanity, that it is off-putting and actually damages the relationships it is trying to foster.

I'm a big fan of replacing the language of marketing with a new, much more human form of communication. It's nothing revolutionary, simple comes down to this:

Talk to people like they are people. Don't talk at them, talk with them. Use the same words you'd use to explain something to a friend. Speak as a person, not as a company.

How did we ever get away from that anyway?