Chris Grams is the Head of Marketing at Tidelift and author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.
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Email: chris(at)tidelift.com
Chris Grams is the Head of Marketing at Tidelift and author of The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World.
Twitter
LinkedIn
Email: chris(at)tidelift.com
Authored Comments
hi Mark, thanks for the question!
My take: Most communities have roots in the vision of individuals.
Organizations of 1 have a big advantage in that values, mission, etc. don't have to be a conversation or a collaborative exercise-- they are simply what you personally believe. The stories are your personal experiences and memories. The values are your values, the vision is your vision.
But very few organizations, even organizations of 1, operate in a vacuum these days. And the challenge, even for organizations of 1, is to ensure that they *articulate* and *capture* their vision, values, and stories so when the time comes to interact with others or to grow into a larger organization, the roots and foundation are strong.
Hi Colin-- this is a great link! Thanks for sharing it!