Jeff Macharyas is the Director of Marketing at Corning Community College in New York. He is a writer, graphic designer and communications director who has worked in publishing, higher education and project management for many years. He has been the art director for Quick Printing, The American Spectator, the USO's OnPatrol, Today's Campus, and other publications as well as a telephone pole design engineer contractor. Jeff is certified in Google Analytics and Adobe Visual Design and holds Amateur Radio license: K2JPM. He is also a certified fencing instructor.
Jeff earned his AS from Indian River Community College (Ft. Pierce, Florida), his BS in Communications from Florida State University, a miniMBA in Social Media Marketing from Rutgers University and a Masters in Cybersecurity and Computer Forensics from Utica College.
Authored Comments
Thanks for the article. I am trying to contribute more. I have written for opensource.com and coming this fall I am teaching Graphic Design Using Open Source Tools at the St. Lawrence University Scholars Enrichment Program. It will be my first teaching attempt, so I am looking for resources to help build my class. I went to openhatch.com as suggested, but it seems their info, esp. events, are quite outdated. If you have any other resources or advice I would certainly appreciate it. Also, as a graphic designer for a thousand years I am open to helping any organization with logos, branding, etc. Thank you.
This is a great article, Michael. And, it applies to all organizations. I work in a communications department, but we really don't communicate. I've had the same idea about a newsletter to shout out all the cool stuff we do, but after reading this, I'm re-thinking the approach and I think it will achieve much better results. I'm going to share this with my team; I think you make some really excellent points.
On another note, though, the comment about not answering calls you don't recognize: I hardly ever answer my phone because most of the numbers are unknown to me. I then look them up online and see all the comments about spam calls. The other day I received three calls from a number I DID recognize. It happened to be MY number. I would never answer a call from myself. Unfortunately, that's one aspect of communication that has hit a major roadblock. Thanks again for the article.