Jeff Macharyas is the Director of Marketing at Corning Community College in New York. He is a writer, graphic designer and communications director who has worked in publishing, higher education and project management for many years. He has been the art director for Quick Printing, The American Spectator, the USO's OnPatrol, Today's Campus, and other publications as well as a telephone pole design engineer contractor. Jeff is certified in Google Analytics and Adobe Visual Design and holds Amateur Radio license: K2JPM. He is also a certified fencing instructor.
Jeff earned his AS from Indian River Community College (Ft. Pierce, Florida), his BS in Communications from Florida State University, a miniMBA in Social Media Marketing from Rutgers University and a Masters in Cybersecurity and Computer Forensics from Utica College.
Authored Comments
It is expensive. But, I do agree that you have to make an investment in the tools you use for your work. When I was earning a lot of money freelancing, I had no problem paying whatever Adobe wanted, because I used it to make money and it made for a business expense. However, I am now not freelancing and not earning anything, but still paying the monthly fee for several months, nevertheless. I have been using Scribus as an alternative to InDesign to do a few simple things for friends and family and have found that I can produce the same type of work I do with InDesign. My point here is to illustrate that there are alternatives. Perhaps, in some cases, it just is not viable, but I would say it is, at least, worth exploring and comparing. Thank you.—jm
You certainly make valid points. I'm sorry you felt the article was annoying, that was not my intent. I do not agree that this comes off as propaganda marketing, though. There are many ways to achieve the same (or similar) results, and there are many tools one can use. I love Adobe, I've been using them for years. I used to love QuarkXPress, too, until I started working with InDesign. I'm starting to love Scribus, now, too. There are options, and if you are a designer, especially on a tight budget, then consider some options and maybe go back and forth between the two. Thank you.—jm