Jeff Macharyas is the Director of Marketing at Corning Community College in New York. He is a writer, graphic designer and communications director who has worked in publishing, higher education and project management for many years. He has been the art director for Quick Printing, The American Spectator, the USO's OnPatrol, Today's Campus, and other publications as well as a telephone pole design engineer contractor. Jeff is certified in Google Analytics and Adobe Visual Design and holds Amateur Radio license: K2JPM. He is also a certified fencing instructor.
Jeff earned his AS from Indian River Community College (Ft. Pierce, Florida), his BS in Communications from Florida State University, a miniMBA in Social Media Marketing from Rutgers University and a Masters in Cybersecurity and Computer Forensics from Utica College.
Authored Comments
Analytics is another key factor. It is important to check the analytics on your site often to see what pages are being read, for how long, etc., and the apply the ideas in this article. I have a simple WordPress site and I check my Google Analytics obsessively. I then test different things to see how they work. Often, I'll send out a few tweeted articles (after using a URL-shortener plugin) and see if my numbers go up and then check my Twitter Analytics to see how they played there. Many times I find my most-read articles are not the ones that I would consider "my best." I get very few hits, so I don't have a great deal of data to support this but I can see the trends. I also use Google Analytics as a "is my site down?" tool. If I see my hits have dropped to zero (which can happen anyway), I check to see what's going on. When I was with GoDaddy, this happened a lot.
I was wondering if NextCloud could be an alternative to Basecamp3/Outlook/Google Docs?
I'm trying to find a better solution to being able to store/access files, keep track of projects and timelines and synch with existing calendars.
We use Basecamp3 for project management, but it doesn't have a good calendar function (and you can't preview text files without downloading them) as well as Outlook for email and I've created a job-tracking spreadsheet in Google Sheets, but all these systems are disconnected.
I'm going through the NextCloud demo to see if that may work for us. Any suggestions?
Thank you.