Branding is an integral part of marketing. When it's done right and makes an impact, a simple logo (like a Nike swoosh) becomes a powerful advertisement in of itself. Just…
This is the third article in four-part series on open and transparent branding processes. Read part 1 and part 2. Here you are at yet another corporate after work meet-and…
This is Part 2 of a four-part series on open and transparent branding processes in organizations. Read Part 1. Picture this: You're sitting in Yet Another Quarterly Global…
