One of the most common questions I get from people interested in taking a more open, collaborative approach to building their brand and culture is "Where should we start?" In…
Over the past few weeks, I've shared some thoughts about several of the most common branding issues we see in our work with open source companies at New Kind. I've covered how…
Most people who start an open source software project aren't sitting around waiting for someone to discuss brand architecture models with them, but many of them do have long…
When it comes to developing a new open source software project, most developers don't spend a lot of time thinking about brand strategy. After all, a great idea, solid code…
Open source has come a long way in the past 30 years and is entering the consciousness of most modern cultures. When thinking of open source projects, people categorize them…
The design of everyday things is an important cultural movement. Of that, most of us have no doubt. We want our tools to work flawlessly and naturally. And open source…
