A business case for rebranding OK, take a deep breath and don't panic! I assure you that I'm not asking you to do anything that you have not already done before. Let me…
What does community mean to you? Community is an overloaded word, it can mean anything. Community can mean just people who use your product. Or maybe it's those who build your…
Download the free All Things Open interview series eBook Being a brand manager for an open source company—like Red Hat—is completely different than for traditional brands—like…
While compiling OSS Watch's list of Open Source Options for Education, I discovered Koha, an open source Integrated Library System (ILS). I discovered, with some confusion…
In the extremely overcrowded open source marketplace, marketing managers find it difficult to think of innovative ways to raise their brand's visibility. With so many brands…
A recent poll asked about brand practices for cities and city governments. While the results are still coming in, it's clear that citizens want to be included in this process…
