Self-promotion in an open source world, it starts with a shameless plug—a simple way to make people aware of something you’re passionate about. Then, over time, you get more…
Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered the black swans of the social world: they were perceived as having limited…
This summer I worked as a marketing intern at Red Hat in the JBoss Middleware business unit. As you may expect, I learned a lot about marketing and middleware. But I also…
In the last 15 years of my career I have worked at several open source software companies, each with its own unique approach to software delivery, packaging, branding, and…
In our experience, every marketing team is different--but increasingly they have a few things in common. For a start, it's rare to find the whole team in any single place on…
By now, I'd wager cold, hard cash that you've heard it all before: marketing's just not good enough, cool enough, interesting enough, fast enough, real enough, tough enough…
