Over the years, I've had many people label me as a marketing guy just because I help build brands. I don't like being labelled, but I particularly don't like that marketing…
Brand managers, customer experience executives, and marketing VPs, I need to tell you something. And it might hurt. Your strategies and innovations may be brilliant, but…
As open source software becomes more mainstream, it's easy to forget how amazing it is. Countless individuals, donating their time and sharing their brainpower, work to build…
When it comes to running an open source business, the question I’m asked second most often is "How do you market your services?" (The first is "How do you make money selling…
Robyn Bergeron gave a Friday talk at Ohio LinuxFest titled "OM NOM - Open marketing--not obscure marketing." This post is based on her talk. Marketing is typically done in a…
Maybe some day we'll look back on the role of the manager in our organizations and laugh. Such a quaint trend. Kind of like having The Clapper in every room of your house, or…
