Jackie Yeaney

"I'm glad I'm at the end of my career," a weary-sounding CIO confided in me on a recent trip to India. "I just don't think I can adapt as fast as today's market needs me to."…

It's time for us B2B marketers to stop being so transactional and impersonal—to stop believing that buyers' purchase decisions are completely rational. Buyers, after all, are…

Marketing as we know it has changed dramatically, especially in the B2B world. I bet you're not surprised to hear me say that. I'm not the first to say it, and I certainly won…

Open organizations function best as meritocracies—places where, as people in open source communities tend to say, "code talks." By that, they usually mean that what you do is…

Some people call patience a virtue. To me, it's the single toughest lesson I had to learn when joining an open organization. It dawned on me recently in the middle of a class…

Most people are familiar with university foreign exchange programs, where schools send their star students out into the world to collect experiences and learn beyond their…